When people engage in unique and
unconventional environments, great things can happen...

Who We Are

Who We Are

Whaam believes in the power of human relationships. Our unique South African identity drives our passion for bringing people and brands together to engage in unique and unconventional environments. Creativity and integrity is how we build these connections.

George-Marc Kairuz

Luke Sträter

Patrick James Wells

What We Do

What We Do



We learn everything about you. We work together to develop and define project goals and never forget about the future.


Now that we’ve learnt about you, we put pen to paper. We strive to create the best ideas that compliment your brands identity and always include you in the process.


You’ve been inspired by the creativity, and it’s time to bring it to life. We manage your campaign from build through to the implementation process. Now let’s get ready for the next one…


Face-to-face marketing

  • Exhibition Design
  • Online to Offline Strategy
  • Brand Activations

Unconventional Retail

  • Pop-Up Retail
  • Shop in Shop and Shopper Kiosks
  • Visual Merchandising Displays

Our Work

Our Work

Take a look at our latest projects.


weFix | Alice Lane Shop Interior

“Warmth is achieved in this shop interior with seamless quartz flooring alongside a green wall and raw-copper lighting”

After the success achieved in the new weFix store experience, whaam was tasked with actualising the design methodology in the Johannesburg region.

The greatest challenge in the alice lane project was to apply the philosophy of transparency, warmth and communication, within this 32sqm store in the state of the art bowman building, sandton.

This 36th store features an inviting full glass, high-street facing façade; which attracts attention from the hustle and bustle of the city of Sandton. As in previous projects, warmth is achieved with seamless quartz flooring alongside a green wall and raw-copper lighting. Our product display units are updated to include bamboo framing with recessed grey formica faces to contrast the products showcased. Full glass walls between the front and back of house were continued in this store design to complete that feeling of transparency.

This project was featured in Retail Design Blog

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Hilton Indaba

Hilton | Indaba 2017

Time for a fresh look with an experience to match, The focus for this project for Hilton at Indaba 2017 was a crisp and modern experience that would showcase hilton’s new branding.

Whaam made use of Indaba 2017 in Durban, to showcase the brand’s new identity and created an experience that would still match their trusted level of exclusivity.

As leaders in the global hospitality industry, Hilton’s clientele have come to expect a certain level of comfort and quality from their brand experiences. Whaam brought this through by designing two select meeting areas into the stand for exclusive engagement. We translated the grandness of a typical Hilton lobby area by introducing a welcome desk contrasted against elevated walls and a suspended halo bulkhead to emphasise the new brand identity.

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Featured in | Retail Design Blog


Our Partners

Contact Us

Contact Us



Contact Number

021 286 0131


Mason's Press

7 Ravenscraig Road



Western Cape